We deliver complete redesigns of corporate websites, online stores and B2B platforms: analyzing UX, updating design, implementing front-end and back-end, improving performance and preserving SEO rankings through launch.
Many companies start thinking about a website redesign once it stops matching current trends or starts looking dated. But appearance is only part of the problem. More often, the need for a redesign comes from declining conversion rates, slower site performance, complicated navigation, changing business processes or new requirements for the digital product.
User expectations, Google's performance requirements, UX/UI standards, approaches to responsive design and integration with corporate systems have all changed significantly in recent years. A site that fully met business needs a few years ago can now lose potential customers simply because of an inconvenient interface, slow page loads or limited scalability.
That's why a modern redesign is a comprehensive update to the digital product covering not just design, but information architecture, user flows, page structure, performance, responsiveness, SEO, integrations and the underlying technology platform. Its main goal is to make the site more effective for the business, increase conversion, improve how users interact with the service and create the technical foundation for future growth.
At Planeta Web, we treat redesign as a comprehensive site modernization process. Before starting work, we analyze the business, company goals, user behavior, the technical state of the project and potential growth opportunities. This approach lets us make informed decisions, avoid unnecessary costs and build solutions that keep working not just right after launch, but for years as the business grows.
Why a website redesign is more than a new look
When a business needs a website redesign
What problems a professional redesign solves
What's included in our website redesign service
Which site elements can be updated during a redesign
How to preserve SEO during a redesign
Technologies we use for redesign projects
What a business gains from a website redesign
How we run website redesign projects
Why businesses choose Planeta Web
Why a website redesign is more than a new look
A common misconception is that redesign means changing colors, fonts or page styles. In reality, a modern website is a complex digital system where design is inseparable from user experience, business processes, performance, SEO and software architecture.
Even the most contemporary design won't improve business results if users struggle to find the product they need, checkout takes too long, pages load slowly or the site doesn't support the integrations it needs.
A professional redesign starts with a comprehensive usability audit and an analysis of how users interact with the site. We study click maps, behavioral metrics, interaction flows, purchase paths, traffic sources and the points where potential customers drop off. At the same time, we evaluate information architecture, navigation structure, performance, the technical state of the CMS and its potential for further development.
From there, we build a new site structure, optimize user flows, rethink page interaction logic, design a modern interface and, where needed, modernize the technical architecture. The result is not just an updated visual style, but a digital product that runs faster, scales more easily, ranks better in search engines and does a better job of meeting the business's goals.
That's precisely why investment in a professional redesign pays off not only through a more current look, but through better conversion, performance, search visibility and overall user experience.
When a business needs a website redesign
Not every site needs to be rebuilt from scratch. In many cases, a professional redesign is enough to keep the existing platform while significantly improving its effectiveness.
The need for a redesign most often arises when a site stops meeting the business's current needs or user expectations.
We recommend considering a redesign if:
the site looks dated and no longer matches the brand's positioning;
conversion is gradually declining despite steady traffic volume;
users have trouble finding the information or products they need;
the mobile version lags behind the desktop version in usability;
pages load slowly and don't meet Core Web Vitals recommendations;
the business has changed its direction, product range or sales model;
there's a need to integrate a CRM, ERP, PIM or other corporate system;
the current site structure makes it hard to scale or add new functionality;
the company is rebranding or updating its corporate identity.
At the same time, not every problem means a new site is needed. In many cases, it's enough to revisit the information architecture, refresh the UX, optimize performance, update the design to current standards and modernize specific functional modules. We start every project with a technical audit and business analysis to determine the right scope of work.
If the current architecture can't support safe growth, an alternative is turnkey website development.
What problems a professional redesign solves
Redesign fixes not only visual shortcomings, but issues that directly affect how well the site performs and how it impacts the business's bottom line.
One of the most common causes is a complicated user journey. If completing a request or a purchase requires too many steps, some users leave before finishing the intended action. During a redesign, we optimize interaction flows, simplify navigation and reduce the number of steps needed to reach a goal.
Another common problem is an outdated information architecture. As a business grows, the number of pages, categories, services and content pieces increases. If the site structure isn't revisited, it becomes harder for users to navigate and for search engines to index pages correctly. Redesign lets us rebuild the navigation, the logic behind how information is organized and the relationships between pages.
Performance matters just as much. A large number of third-party scripts, unoptimized images, excess JavaScript, outdated libraries or an inefficient front-end can significantly slow a site down. During a redesign, we optimize the code, page structure, media files and resource loading, which benefits both the user experience and SEO.
We also pay particular attention to the mobile version.
For most modern sites, smartphones have become the primary source of traffic. If the mobile interface is slow or awkward to use, the business loses a significant share of potential customers.
A redesign also prepares the site for future growth. A properly designed architecture makes it easier to integrate new services, launch additional sections, add marketing tools and scale the project without accumulating technical debt.
Sites we redesign
corporate website redesign;
online store redesign;
service website redesign;
B2B portal or marketplace redesign.
What's included in our website redesign service
A professional redesign is a set of services covering business analysis, UX/UI design, software development, performance optimization, SEO and integration with external services. The scope of work varies by project, but the goal stays the same: to build a site that effectively solves business problems and can grow further.
Business analysis and audit
The first step is a comprehensive analysis of the current site. We evaluate the structure, user flows, behavioral metrics, performance, the technical state of the platform, SEO, integrations and how well the site supports business goals.
At the same time, we analyze competitors and the strengths and weaknesses of the existing solution, identifying opportunities to increase conversion and improve the user experience. This lets us make decisions based on data rather than personal preference.
Information architecture design
The next step is building a new site structure. We define the relationships between pages, categories, sections and services, and rework the navigation logic and user flows.
A well-designed information architecture shortens the path to a user's goal, makes information easier to find and has a positive effect on both behavioral metrics and search optimization.
UX/UI design
Once the structure is approved, we begin designing the site and its new user interface. At this stage, we build page prototypes, work out the logic of how users interact with interface elements and define usage scenarios for the site's various features.
UI design includes building a design system, color palette, typography, iconography, interface components and responsive layouts for different device types.
The goal isn't just a modern-looking design, but making sure every element helps users complete the action they need faster.
Front-end development
Once the design is approved, we implement it in code. Front-end development covers building responsive markup, interactive components and animations, optimizing performance and making sure the site displays correctly in modern browsers.
We pay particular attention to page load speed, JavaScript and CSS optimization, media files, modern image formats, lazy loading and Core Web Vitals scores.
Back-end updates
If the redesign involves changes to business logic, we modernize the server side of the site in parallel.
We update modules, user account areas, the product catalog, forms, the checkout system, integrations, the admin panel, APIs and other components the business relies on.
All changes are implemented according to the architecture of the platform in use, which ensures stable operation, compatibility with future updates and easier ongoing maintenance.
Integrations and automation
A redesign often calls for integrating the site with corporate systems.
Depending on the business's needs, we can connect CRM, ERP, PIM, payment systems, delivery services, marketing platforms, analytics tools, email marketing systems, BI solutions and third-party APIs.
Automation reduces manual work, minimizes the risk of errors and ensures continuous data exchange between all business systems.
Performance optimization
Technical optimization of the site is a separate area of work.
During a redesign, we review the front-end structure, optimize CSS and JavaScript, remove render-blocking resources, configure caching and optimize images, fonts and other resources.
As a result, the site loads faster, scores better on Core Web Vitals, delivers a more comfortable user experience and creates better conditions for search promotion.
For Magento stores, this work can also be delivered as a standalone service: Magento performance optimization.
Which site elements can be updated during a redesign
A professional redesign isn't limited to changing how pages look. Depending on what's needed, we can modernize individual interface elements or rework the structure of the entire digital product.
In many cases, the changes affect not individual pages, but the logic of how users interact with the site as a whole. For example, the checkout path might be rebuilt entirely, the catalog structure simplified, the product search process changed or new business scenarios implemented.
For eCommerce projects, we also provide online store development and modernization of existing sales platforms.
It's this comprehensive approach that delivers results affecting not just how the site looks, but how effectively the entire digital platform performs.
During a redesign, we can update:
the homepage;
the product or service catalog structure;
category pages;
product pages;
service pages;
the blog and content sections;
the header and footer;
the main menu and navigation;
the search and filtering system;
the user account area;
the cart and checkout page;
request and contact forms;
landing pages;
corporate pages;
multilingual and multi-region support;
the mobile version of the site;
the design system;
integrations with CRM, ERP, PIM and other corporate systems.
How to preserve SEO during a website redesign
One of the biggest risks of a redesign is losing organic traffic. If the work isn't done with search engine requirements in mind, the site can lose rankings, and potential customers along with them.
That's why SEO is factored in starting at the planning stage of the future solution.
Before work begins, we analyze the current site structure, page indexation, URLs, internal linking, metadata, content and technical metrics.
If the page structure changes, we set up 301 redirects to correctly pass accumulated search authority to the new URLs.
At the same time, we preserve or update titles, descriptions, H1-H6 headings, Schema.org structured data, the XML sitemap, robots.txt, canonical links and other technical elements that affect indexation.
We also pay particular attention to Core Web Vitals, performance, mobile support and how easily search engine crawlers can access pages.
This approach minimizes the risk of ranking losses during a redesign and builds a solid foundation for further organic growth.
Technologies we use for redesign projects
Every project has its own requirements for functionality, performance and scalability, so we choose the technology stack individually. We use modern development tools that let us build digital products that are fast, secure and ready for future growth.
UX/UI design
A redesign starts with designing a new logic for how users interact with the site. We use modern interface design tools, design systems and interactive prototypes that let us test user flows before development even begins.
Front-end
We build modern, responsive interfaces using HTML5, CSS3, JavaScript, TypeScript, React, Next.js, Vue.js and other technologies, depending on the project's architecture.
We pay close attention to front-end performance, optimizing JavaScript, CSS and resource loading, as well as to Core Web Vitals scores, which directly affect user experience and SEO.
Back-end
We work with Magento (Adobe Commerce), Shopify, WordPress, Drupal, Laravel and other platforms, choosing the right solution for the company's business needs.
We build new functionality, modernize existing modules, implement complex business logic and keep the site running stably even under heavy load.
API and integrations
We integrate sites with CRM, ERP, PIM, BAS, payment services, delivery providers, marketing platforms, corporate portals and other business systems.
For communication between services, we use REST APIs, GraphQL and other modern data exchange mechanisms.
Headless commerce
For projects with higher demands on performance, scalability or omnichannel sales, we implement a headless commerce architecture, where the front-end runs independently of the back-end.
This approach lets us build extremely fast interfaces and integrate mobile apps, marketplaces, POS systems and other digital channels without the limitations of a traditional CMS.
For Magento projects with a high share of mobile traffic, we can also build a PWA on Magento.
Performance optimization
During a redesign, we apply modern performance optimization techniques: CDN, caching, lazy loading, WebP, AVIF, font optimization, JavaScript and CSS minification, and optimization of critical resources and server infrastructure.
As a result, the site runs faster, handles more load and delivers a consistent user experience even during traffic spikes.
But technology alone doesn't create a competitive advantage. The result it helps the business achieve does.
What a business gains from a website redesign
A professional redesign is an investment not just in appearance and brand identity, but in the site's effectiveness as a tool for sales, communication and business growth.
Higher conversion
Optimized user flows, clear navigation, improved UX and a modern interface help users find information, place orders or submit requests faster. This has a positive effect on conversion and inquiry volume.
A better user experience
Redesign removes unnecessary steps, simplifies interaction with the site, improves responsiveness and makes the service comfortable to use on any device.
A faster site
Optimizing the front-end, server side and media resources reduces page load times, improves Core Web Vitals and keeps the site running stably even under heavy load.
Better visibility on Google
A properly executed redesign accounts for technical SEO requirements, site structure, performance, mobile support and other ranking factors. This creates better conditions for organic growth and further search traffic development.
Readiness to scale
An architecturally sound redesign lets the business safely expand site functionality, add new integrations, launch additional services and scale the digital product without having to rebuild the platform from scratch.
Lower maintenance costs
A solid architecture, a modern technology stack and adherence to development standards make it easier to keep developing the site, reducing technical debt and maintenance costs.
In the end, the business doesn't just get an updated site — it gets a modern digital product that runs faster, sells more effectively and stays ready for future growth.
Before starting work, we record baseline metrics: conversion, load speed, Core Web Vitals, bounce rate, page depth and completion rates for key user flows. After launch, we compare results and identify the next opportunities for growth.
How we run website redesign projects
Redesign is a comprehensive process that combines business analysis, UX/UI design, software development, testing and ongoing project development.
Overall, the process includes the following stages.
Analysis and technical audit
We study the site's current state, assessing its architecture, performance, SEO, integrations, behavioral metrics and alignment with the company's business goals. At this stage, we identify the project's weak points and potential risks and put together recommendations for further development.
Discovery and planning
We analyze business processes, the target audience, the competitive landscape and user interaction scenarios. We build the information architecture, a project development plan, a technical specification and determine the right technology stack.
UX/UI design
We build prototypes, design user flows, develop a design system and responsive layouts for all key pages. Every design decision is made with business goals in mind, not just aesthetics.
Development
We build the front-end and back-end of the project, integrate the necessary services, optimize performance and implement new functionality according to the approved architecture.
Quality control
Before launch, every change goes through comprehensive testing. We check responsiveness, performance, business logic accuracy, integrations, forms, user flows, cross-browser compatibility, security and site stability.
Launch and ongoing development
After testing is complete, we deploy the updated site to production, monitor its performance after release and help the business continue developing the digital product.
After launch, we can continue with site support and development, implementing new modules and improving the project's metrics.
As needed, we roll out new modules, integrations, marketing tools and additional functionality as the company grows.
Why businesses choose Planeta Web
We don't redesign sites just to give them a new look. We modernize digital products end to end so they solve business problems more effectively today and stay ready to grow in the future.
Every project is delivered by a team of business analysts, UX/UI designers, front-end and back-end developers, QA engineers, DevOps and SEO specialists. This approach lets us evaluate every decision comprehensively, design the right architecture, ensure the site runs reliably and minimize technical debt.
We help companies do more than update their design — we help them build a fast, scalable, competitive digital product that supports business growth for years to come.
Let's discuss your project with our team
Need to update a corporate website, online store or B2B platform? Looking to improve UX, boost performance, preserve SEO or prepare your site to scale?
We'll run a technical audit, analyze the project's current state and recommend a solution that fits your business goals, budget and long-term growth plans.
FAQ
How much does a website redesign cost?
Cost depends on the type of site, its size, the complexity of its functionality, the need for custom development, integrations and content migration. After analyzing the project, we put together a detailed cost estimate and a phased implementation plan.
After the audit, we estimate UX/UI design, front-end, back-end, integrations, testing and SEO migration separately. Projects can run on a Time & Materials basis or in agreed stages with a fixed budget.
Can a redesign be done without losing Google rankings?
Yes. If the work accounts for technical SEO requirements — preserving or correctly migrating URLs, setting up 301 redirects, metadata and site structure — the risk of losing organic traffic is minimized.
Is it necessary to change the CMS during a redesign?
No. If the current platform meets the business's needs, a redesign can be done without switching to a different CMS. If the architecture is outdated or limits the project's growth, it's worth considering a migration to a more modern solution.
How long does a website redesign take?
The timeline depends on the project's scope. Small corporate sites can be updated within a few weeks, while redesigning large eCommerce platforms or corporate portals often takes several months.
Which is better: a redesign or building a new site?
This depends on the technical state of the current project. If the architecture allows for further growth, a redesign is often the more cost-effective solution. If the site carries significant technical debt or no longer meets current standards, building a new digital product is usually more effective.