Planeta Web migrates online stores to Magento 2: we transfer the catalog, products, customers, orders, integrations, URL structure and SEO data. We help businesses move from Shopify, WooCommerce, OpenCart, PrestaShop, Magento 1 or a custom CMS without losing critical business processes. You can also build a turnkey online store together with the Planeta Web team
A company doesn't always plan a migration in advance. Usually the decision comes after problems have piled up for a while, until it becomes obvious that the current platform can no longer keep pace. Changes become complex, marketing ideas cost too much to implement technically, and some processes simply get pushed outside the platform.
And it's not that the platform is worse. It was just built for a different scale and different goals. Eventually the business starts growing faster than the platform can support, and the need arises to move to a solution that scales without constant technical constraints.
At this point, most companies face the main question: will sales, integrations and key processes stop during the transition?
In practice, risk control becomes one of the main tasks of a migration. That's why the transition runs in stages: through a staging environment, testing, delta migration and a controlled release. This makes it possible to move the system without stopping critical business processes, losing orders, or causing significant downtime for customers.
Below we cover:
how to tell that a business has outgrown its platform
which systems companies most often migrate from to Magento 2
which companies and niches work effectively with Magento
what migrating to Magento 2 delivers in practice
how migration happens without losing SEO, traffic or sales
why the team affects the outcome as much as the platform itself
And if you'd rather skip the theory, you can discuss your case directly with a personal Planeta Web manager and get an estimate tailored to your needs.
What migration to Magento 2 includes
Transferring products, categories and attributes;
Transferring customers and order history;
Transferring content;
Transferring SEO metadata;
Preserving the URL structure or setting up 301 redirects;
Transferring integrations with CRM, ERP, BAS, delivery services and payment systems;
Setting up a staging environment;
Testing checkout, the catalog, search and the customer account;
A controlled launch.
How long does migration to Magento 2 take
The timeline depends on the current platform, catalog size, number of integrations, checkout complexity, design and SEO structure. A small migration can take a few weeks, while a complex eCommerce project with integrations, custom functionality and a large catalog requires a detailed audit and a phased work plan.
Where to start a migration to Magento 2
The best first step is a technical audit of the current platform. We analyze the catalog, integrations, SEO structure, checkout, speed, server infrastructure and migration risks. We then prepare a migration plan, a work estimate and recommendations for launching without losing sales.
How to tell that a business has outgrown its platform
It's not just about the number of products or markets. It shows up technically, operationally and even in marketing.
Here are the most common scenarios companies bring to us when consulting about a Magento 2 migration:
And the main sign: the business makes decisions not based on growth, but on what the current system can withstand.
At this stage, the need arises for Magento 2, a platform designed for scaling.
any changes to the catalog, checkout or sales logic become expensive and slow
marketing wants to launch new mechanics — personalization, B2B scenarios, loyalty or multi-store — but the system starts breaking under non-standard tasks
integrations with CRM, ERP, BAS or warehouse management run unreliably, and the team is afraid to change anything for fear of affecting other processes
the site runs fine on ordinary days but loses performance during ad campaigns, seasonal peaks or catalog growth
expanding into new markets, new languages or separate storefronts turns into a complex technical project instead of managed scaling
the team spends more time maintaining old solutions and temporary workarounds than developing the product
Which systems companies most often migrate from to Magento 2
Migrating from Shopify to Magento 2
Shopify works great for a fast start and simple eCommerce. But as the business grows, it hits the platform's ceiling: non-standard logic becomes hard to implement, costs rise from dependence on third-party apps, and B2B functionality feels limited.
This is especially noticeable when a company needs complex integrations, multi-store setups, a custom checkout or deep adaptation of processes to its business model.
Companies move to Magento for flexibility, control and scaling without compromises.
Migrating from WooCommerce to Magento 2
WooCommerce offers freedom and a low barrier to entry. But at scale, that freedom often turns into a complex system built from a large number of plugins and unstable dependencies: modules pile up, stability drops, and performance becomes hard to maintain.
Over time, any change starts affecting other parts of the system, and maintenance and updates become increasingly risky.
Magento provides structure, predictability and control over the architecture.
Migrating from OpenCart / PrestaShop to Magento 2
OpenCart and PrestaShop are often chosen for small and mid-sized stores or for launching sales. But as the catalog, load and number of business processes grow, the business becomes technically constrained: scaling is hard, large catalogs perform poorly, and options for complex scenarios and B2B are limited.
This is especially visible in companies that start working with multiple warehouses, new countries, new languages or a large number of integrations.
At some point, the business simply outgrows these systems.
Migrating from Magento 1 to Magento 2
For Magento 1, migration is a matter of stability and security. The platform is no longer officially supported, and maintaining old solutions becomes more expensive and riskier: there are no security updates, security risks exist, qualified specialists are in short supply, and legacy code is hard to maintain.
What's needed isn't just an update, but a full architectural relaunch for modern eCommerce.
Moving to Magento 2 is a necessity for further growth.
And this is only part of the picture.
In practice, we've also carried out migrations from custom CMS platforms, SaaS solutions, in-house builds and other eCommerce systems that could no longer handle scaling.
Planeta Web has experience migrating from a wide range of platforms and architectures, from small stores and delivery services to high-load eCommerce projects with extensive integrations and business logic.
Which companies and niches work effectively with Magento 2
Magento is hard to call a universal solution. It works well for businesses that have grown beyond a simple online store and deal with complex processes and heavy load. For smaller operations, this technology may not be the right fit at the moment.
1. Large online stores and retail chains
Magento is chosen by stores with large catalogs, complex structures and high traffic loads.
These include:
beauty product chains
fashion and footwear brands
electronics stores
home and decor eCommerce
sporting goods retailers
In these projects, what matters is thousands of SKUs, filtering, fast search, stability under load and mobile performance, especially when the catalog keeps growing and marketing actively runs promotions, personalization and ad campaigns.
Magento handles scale without losing performance or system manageability.
2. B2B companies and manufacturers
For B2B, Magento 2 often becomes not just a storefront, but part of the internal business infrastructure.
For example, the platform is used by:
footwear and apparel manufacturers
equipment distributors
machinery and equipment suppliers
logistics and industrial companies
wholesale suppliers
In these projects, what matters is personalized pricing, user roles, partner portals, multi-warehouse logic, ERP/BAS/CRM integrations and complex procurement rules.
This is a level of process complexity that most quick-launch CMS platforms can't cover without a large amount of custom development.
3. Omnichannel and retail businesses
For companies that operate both online and offline, Magento becomes the central platform for the entire sales system.
These include:
retail chains
cosmetics store chains
food retail
brands with physical locations
franchise models
Magento makes it possible to bring together the online store, warehouses, POS systems, loyalty programs, inventory and customer data.
As a result, the business gets a single unified system instead of several separate platforms working against each other.
4. International brands and multi-store projects
Magento works well for companies operating in several markets at once or planning international expansion.
For example:
fashion brands
home goods manufacturers
international beauty retailers
brands with separate local storefronts
These projects require handling multiple countries and currencies, local catalogs, separate storefronts, multiple languages, local SEO structure and centralized management.
A single backend lets you manage several markets without duplicating the entire infrastructure.
5. Marketplaces and complex eCommerce systems
Magento is used wherever sales logic goes beyond a simple store.
For example, it powers:
marketplaces
custom B2B platforms
subscription services
product configurators
food delivery services with non-standard order logic
projects with complex checkout scenarios
Here, what matters isn't just speed but the ability to build flexible business logic: seller roles, custom shipping rules, complex product types, integrations and process automation.
Magento lets you implement scenarios that on many platforms would require working around the system.
Of course, this isn't a full list, and we're happy to discuss the scenario specific to your industry. Magento is used by companies with very different profiles, from niche brands to large high-load eCommerce projects with dozens of integrations and complex operational logic.
The Planeta Web team has cross-industry experience and builds solutions not for Magento's sake, but for the actual needs of each specific company.
What migrating to Magento 2 delivers in practice
Migrating to Magento 2 is more than just moving to a more powerful platform. It's the point where eCommerce stops being a collection of temporary fixes and starts working as a complete system, ready for even greater scale.
The changes are felt not only on a technical level. They're noticed by the team working with the system every day, by marketing, and by the customers interacting with the site.
Stability and security you can rely on
In many systems, a business gradually settles into a don't touch anythingmode. Any update or new feature risks breaking other parts of the site. Magento 2 is built differently.
The platform regularly receives security updates, supports a modern stack and allows for a more controlled, predictable architecture. For the business, this means a new level of security and less dependence on unstable modules, legacy code or fixes that have accumulated over the years and made growth harder.
You stop putting out fires and start focusing on growth.
Performance that affects sales
Speed in modern eCommerce is a sign of health. It affects conversion, SEO, mobile experience, user behavior and ad efficiency.
Magento 2 makes it possible to build a high-performance architecture across the whole system: caching through Varnish, an edge layer through a CDN, Redis for session handling and a modern frontend stack.
This is especially noticeable in high-load projects or stores with large catalogs, where load keeps growing.
A particularly important role here is played by Hyvä.
It significantly simplifies the frontend part of Magento, reduces excess JavaScript and makes the storefront noticeably faster and more stable.
For the user, this looks simple: the site loads faster, runs more reliably and feels more comfortable on mobile devices.
For the business, this translates into higher sales and profit.
Control over costs and growth
Uncontrolled growth is one of the main problems with old eCommerce systems. First one module gets added. Then another. Then temporary fixes appear and end up staying in the system for years.
At some point, any change becomes expensive, slow and risky.
After migration, the business gets a more predictable architecture, one where it's clear how the system works, how to scale functionality and how to plan growth without technical surprises.
This matters especially for companies that are actively growing and want to invest not in repairs, but in marketing, UX, automation and new sales scenarios.
Flexibility for marketing, sales and custom logic
At a certain point, a business stops being limited by ideas and starts being limited by what the platform can do. Marketing wants to launch personalization, sales wants new complex B2B scenarios, and the team is planning new integrations or automation processes. Meanwhile, the system starts holding growth back.
Magento 2 was built specifically for complex eCommerce. It supports multi-store structures, custom checkout scenarios, B2B functionality, product configurators, loyalty mechanics and complex catalog and pricing logic.
You're not working around the system, but building on its foundation an architecture that scales properly.
Integrations and a unified ecosystem
For most mid-sized and large companies, eCommerce hasn't existed in isolation for a long time. The site interacts with CRM, ERP, BAS, logistics, warehouses, payment systems and marketing services.
Magento 2 makes it possible to build a centralized system where all these processes work as a single ecosystem, rather than a set of separate services connected by unstable bridges.
As a result, the business gets less manual work, more reliable data exchange, better automation and fewer errors between departments.
A chance to start without technical debt
One of the biggest advantages of migrating to Magento 2 is the chance not to carry the old system's problems into the new one.
In practice, this is an opportunity to run a proper audit, review the architecture, clean up the code, simplify logic, remove unnecessary modules and optimize processes, in other words to rebuild the platform for the business's current stage rather than for decisions made years ago.
In effect, the business gets not just a new site, but a new foundation for growth, with solid performance, a modern stack, controlled infrastructure and room to expand.
How migration happens without losing SEO, traffic or sales
We build every migration in stages, tailored to each company, with individual attention to architecture, infrastructure, load and a safe launch. There's no one-size-fits-all migration scenario, because every project has its own risks, integrations, business logic and technical history.
But regardless of scale or niche, there are key stages that practically every professional Magento 2 migration goes through.
At Planeta Web, we run migration as a full-cycle process. It's a complete technical and analytical project where the priority is preserving data, sales stability, SEO rankings, system speed and every critical business process.
Auditing the current system
The first stage is analytical.
We study:
the current architecture
integrations
catalog logic
SEO structure
user scenarios
the competitive landscape
system load
performance issues
It usually turns out that part of the functionality is no longer used, some modules duplicate each other, and some integrations run unreliably or through temporary fixes that have accumulated over the years.
So the goal of the audit isn't just to pack up the furniture for the move, but to understand what the business actually needs for growth and what is creating technical debt and holding it back.
Designing the architecture and infrastructure
Magento 2 is a platform that depends heavily on getting the architecture right.
So before development even begins, we design:
the application structure
integration logic
the caching system
server infrastructure
the CDN and edge layer
scaling mechanics for load
We also plan out the performance stack:
Varnish for Full Page Cache
Redis for cache and session handling
Elasticsearch / OpenSearch for the catalog and search
RabbitMQ for queue processing
Cloudflare/CDN for edge caching, protection and load distribution
This is critical for large catalogs and high-load eCommerce projects, where speed directly affects conversion, SEO and sales stability.
At this stage, we also determine
how the system will behave under peak load, catalog growth, ad launches or expansion into new markets.
Building the frontend and optimizing speed
Migration isn't just about the backend.
Very often it's the frontend that becomes the bottleneck of old platforms.
So during the transition, we work separately on:
Core Web Vitals
mobile performance
page load speed
interface stability
catalog and checkout UX
For Magento projects, we often use the Hyvä theme, which significantly reduces frontend load, removes unnecessary JavaScript and delivers a faster, more stable storefront.
It's also worth noting that custom design is fully achievable within Magento, from a unique visual system to complex UX solutions tailored to the business model and user behavior.
As a result, speed stops being a separate optimization after launch and becomes part of the system's architecture.
Data migration without losing business-critical information
A separate major block of work is the actual data transfer.
And it's not just about products.
What gets migrated:
categories
attributes
customers
order history
SEO data
content
pricing rules
catalog logic
The data is cleaned and normalized in the process. We don't carry over the clutter that has built up in the system over the years: broken links, duplicates, old modules or a conflicting catalog structure.
For large stores, we separately plan delta migration, a mechanism that synchronizes new orders and changes between the old and new systems before the final launch.
This is what prevents data loss at the moment of release.
Integrations and business processes
During migration, we check all critical integrations:
CRM
ERP
BAS / 1C
payment systems
delivery services
warehouse management
marketing services
Interestingly, migration often makes it possible to simplify this integration architecture, remove unstable intermediate solutions and make data exchange predictable and controlled.
You get less manual work, fewer errors and more stable processes between departments.
SEO preservation and traffic control
For eCommerce, a migration without SEO control can cost months of lost traffic.
That's why SEO is accounted for before launch.
We separately control:
the URL structure
301 redirects
canonical tags
metadata
the sitemap
hreflang
indexing
category and filter structure
Before release, we check the staging environment for technical errors, duplicate pages, indexing issues and conflicts in SEO logic.
Our goal isn't just to avoid a drop, but to preserve the potential for growth after the transition.
Testing, staging and a controlled launch
Before launch, the system usually goes through several levels of checks:
functional testing
integration checks
performance testing
checkout testing
load testing
caching and CDN-layer checks
The migration is launched in a controlled way: through staging, a final data sync, a DNS switch and a phased rollout.
This minimizes downtime and avoids situations where the business effectively stops after release.
Support after launch
The work doesn't end at launch. The system enters a stabilization period: we analyze load, user behavior, speed, caching, integrations and how business processes actually run in the production environment.
The Planeta Web team stays with the project after release as well:
monitoring stability
tracking performance
updating the system
helping the client's team adapt to the new architecture
optimizing the platform based on real-world load
So the client isn't left on their own with a new technology after launch. We keep working on the project, growing it together with the system.
Checklist: do you need a migration
you have a large catalog or a complex product structure where every change takes a disproportionate amount of time and resources
you're planning to scale — new markets, new stores or separate business lines
integrations with CRM, ERP or logistics are critical to operations but run unreliably or require constant maintenance
marketing has to adapt its ideas to the system's technical limitations
site speed and stability are already directly affecting conversion and revenue
If most of your answers are yes, you're likely already at the point where it's worth considering a change.
FAQ
How much does migration to Magento 2 cost?
The cost depends on the current platform, the number of products, integrations, design, SEO structure and the amount of custom functionality. Before providing an estimate, we analyze the current system and identify migration risks.
How long does migration to Magento 2 take?
The timeline depends on the scale of the project. A simple transfer can take a few weeks, while a complex eCommerce project with integrations, a large catalog and a custom checkout requires a phased work plan.
Can you migrate to Magento 2 without losing SEO?
Yes, if you prepare a URL map, 301 redirects, canonical tags, sitemap, hreflang and metadata in advance, and check indexing after launch.
Do you migrate products, customers and orders?
Yes. During migration we can transfer products, categories, attributes, customers, order history, content, SEO data and other business-critical data.
Which platforms can you migrate from to Magento 2?
We handle migrations from Shopify, WooCommerce, OpenCart, PrestaShop, Magento 1, custom CMS platforms, SaaS solutions and in-house eCommerce platforms.
Will the store stop working during migration?
Migration is planned through a staging environment, testing, a final data sync and a controlled launch. This minimizes downtime and the risk of losing orders.
Other services
Why choose us
Expert eCommerce team
Your project is managed by a team with experience in Magento, led by a manager who ensures smooth implementation.
15 years of experience and trust
We have extensive experience in creating eCommerce solutions and hundreds of satisfied customers. Our path is a guarantee of reliability, quality, and stable results.
Long-term partnership
We work not only until launch, but also afterwards — providing support, updates, and development.
Personal project manager
A dedicated manager coordinates the project and is responsible for deadlines, communication, and results.
Individual support services
Personalized support tailored to your needs. Choose the level of service yourself.
Available rates
Optimal rates without compromising quality. We work within your budget, focusing on results.
