Magento is not for those who plan to preserve their success. It is a platform for businesses that aim to grow every day.

This was the answer we received from our partner when we asked them to name the advantage of choosing Magento over simpler open source solutions. And we agree, because development means movement, and movement means change. Taking this into account in your sales strategy, it is important to have a flexible web tool to respond to these changes.

Below, we will consider:

  • Who uses the Magento platform?

  • What is included in the functionality and is there a basic version?

  • How the project stages are progressing

  • Checklist for decision making

Who usually chooses Magento 2

Magento 2 was created as an eCommerce framework capable of withstanding business growth, heavy loads, and complex integrations. It is one of the most powerful platforms in the world, which is why it is rarely chosen from the outset.

Most often, companies that:

  • have outgrown simple CMS

  • plan to scale up

  • are building a unified ecosystem for sales and services.

Large online stores

When your catalog has hundreds or thousands of SKUs, dozens of categories, complex filters, and attributes, Magento handles the load perfectly and gives you room to grow.

Retail chains (Omni-channel)

Companies that need to combine online and offline: integrate their website with cash registers, warehouses, loyalty programs, and ensure unified inventory accounting.

B2B companies

Sales to partners with personalized prices, accounts, and flexible user roles. Integrations with ERP/CRM allow you to synchronize inventory, orders, and finances.

International brands

When a business operates in several markets simultaneously, it requires multilingualism, multicurrency support, separate storefronts for different countries, and all of this in a single system.

Niche eCommerce projects

Companies with unique logic: product configurators, subscriptions, marketplaces, unique modules for business processes. Magento allows you to implement customization without restrictions.

Ambitious startups on the rise

Those who plan to scale up and handle large traffic volumes right away. Magento allows you to start with a basic solution and gradually build up your capabilities without changing the platform.

Examples of areas for which we have created projects

  • Electronics and household appliances

  • Fashion (clothing, footwear, accessories)

  • Cosmetics, perfumery

  • Decor, furniture, home goods

  • Auto parts and accessories

  • Books and stationery

  • Medical supplies and pharmaceuticals

  • B2B: raw materials and equipment

In fact, any business that requires scalability, custom features, a complex catalog, CRM integrations, marketing tools, and unlimited flexibility in functionality can confidently choose this platform. Magento 2 is like a reliable city infrastructure: you can grow from a small center into a metropolis without losing speed or quality.

Digital products on Magento 2: 5 most popular solutions

Magento 2 is primarily associated with retail, but in practice it is used to develop various websites.
Together with our clients, we create:

01.

B2B portals

  • corporate partner accounts

  • personalized prices and price lists

  • wholesale orders in a few clicks

  • flexible role and access management

  • integration with ERP/CRM for data synchronization. (For example: a manufacturer sells directly to distributors through its own portal on Magento 2)

02.

Platforms for subscriptions and services

  • “weekly grocery basket” services

  • websites offering subscription delivery services (coffee, cosmetics, pet food)

  • membership clubs with access to exclusive products.

03.

Online catalogs without direct sales

  • product catalog with the ability to generate a request/commercial offer

  • a tool for dealers and brand representatives (without a “basket,” but with eCommerce logic)

04.

Marketplaces

  • multi-vendor systems where sellers and buyers interact

  • complex monetization models: commissions, subscriptions for sellers, advertising

05.

Hybrid solutions

  • eCommerce + content: stores with blogs, guides, videos, and interactive features (for educational or lifestyle brands)

  • eCommerce + service: for example, a platform for ordering goods together with installation or warranty service

In other words, Magento 2 can be used to build any business platform with logic for products, customers, orders, and payments.

What you need to develop a website on Magento 2

Magento is an open-source platform that is free in its basic version. With it, you immediately get:

  • catalog of products and categories;

  • order system and shopping cart;

  • flexible discounts, coupons, and promotions;

  • SEO tools for promotion;

  • customer data protection and secure payments.

However, even working with this version requires certain conditions.

To run Magento 2, you need:

Domain name

    Hosting / server

    • Magento is resource-intensive, so it usually requires a dedicated server or VPS rather than cheap shared hosting.

    • It is important that the server meets Magento's technical requirements (PHP, MySQL/MariaDB, Elasticsearch, 2–4 GB RAM to start).

    Magento installation and basic configuration

    • This involves installing the system kernel on the server, connecting the database, and configuring the environment.

    Design / theme

    • You can choose a ready-made theme (template) or order a unique UX/UI design for your brand.

    Modules and integrations

    • You can choose a ready-made theme (template) or order a unique UX/UI design for your brand.

    SSL certificate

    • For website security (https://)

    Technical maintenance and support

    • Magento requires regular updates and technical support (to ensure everything works quickly and securely).

    Basic version: it's a good starting point, but not enough for scaling. Planeta Web expands it to suit your goals: integration with accounting, CRM, logistics, marketing tools — everything that makes a business effective.
    We are often asked if it is possible to buy a ready-made solution. However, in reality, you are not buying Magento, you are ordering the development of a website on Magento.

    How we work: the main stages of website development on Magento 2

    In every project, we follow a path that has proven its effectiveness with dozens of major brands. Despite flexibility and personalization, there are eight key stages:

    Analysis and strategy

    We create an interactive website layout where you can immediately see how navigation, search, shopping cart, and personal account will work. This helps avoid surprises during the development stage.

    Prototyping

    We create an interactive website layout where you can immediately see how navigation, search, shopping cart, and personal account will work. This helps avoid surprises during the development stage.

    UI/UX design

    We create an interactive website layout where you can immediately see how navigation, search, shopping cart, and personal account will work. This helps avoid surprises during the development stage.

    Development on Magento 2

    We create an interactive website layout where you can immediately see how navigation, search, shopping cart, and personal account will work. This helps avoid surprises during the development stage.

    Integrations

    We create an interactive website layout where you can immediately see how navigation, search, shopping cart, and personal account will work. This helps avoid surprises during the development stage.

    Testing and launch

    We create an interactive website layout where you can immediately see how navigation, search, shopping cart, and personal account will work. This helps avoid surprises during the development stage.

    Team training

    We create an interactive website layout where you can immediately see how navigation, search, shopping cart, and personal account will work. This helps avoid surprises during the development stage.

    Support and development

    We create an interactive website layout where you can immediately see how navigation, search, shopping cart, and personal account will work. This helps avoid surprises during the development stage.

    Five reasons to choose Planeta Web

    A team of 80+ experts

    Certified back-end and front-end developers, project managers.

    Experience since 2010

    We have come a long way from UI/UX design to comprehensive digital solutions.

    Trust of major brands

    From chain stores to international companies.

    Reliable project management

    Reliable project management

    Individual approach

    No templates, only solutions tailored to your business.

    Magento 2 as the foundation for your growth

    Your business is not standing still — and your website should be ready to grow as well. Magento 2 is a platform that provides freedom to scale, and Planeta Web makes sure that this foundation will serve you for years to come.
    Ready to discuss your project? Let's create an eCommerce solution that will work for profit and growth.

    Frequently asked questions from business owners

    How much does development cost?

    The price depends on the scope of the project, the number of integrations, and custom features.

    How much does development cost?

    The price depends on the scope of the project, the number of integrations, and custom features.

    How much does development cost?

    The price depends on the scope of the project, the number of integrations, and custom features.

    How much does development cost?

    The price depends on the scope of the project, the number of integrations, and custom features.