Google Analytics 4 implementation

Migrating to Google Analytics 4 (GA4) is a mandatory step for every eCommerce project, since the platform introduces a fundamentally new, event-based data model in place of the old session-based Universal Analytics. A properly implemented GA4 setup gives companies a much deeper understanding of the customer journey by combining website and mobile app data into a single report. Planeta Web provides correct GA4 configuration for Magento 2, making sure every key eCommerce event, from product views to checkout, is tracked accurately and reliably. A central part of GA4 implementation is setting up detailed eCommerce events through Google Tag Manager (GTM). Our specialists configure all standard GA4 events (purchase, add_to_cart, view_item) according to Google's recommendations and integrate them with Magento data. We also build custom events specific to your business logic, such as B2B customer registration or use of a product configurator. This lets marketers measure campaign performance accurately and build more precise attribution models. A properly implemented GA4 setup gives your eCommerce business a strong tool for forecasting user behavior and optimizing ad spend. Planeta Web delivers not only the technical integration but also support in setting up reports and audiences, so you can turn analytics data into practical marketing decisions quickly. This ensures your Magento project has the accurate data it needs for strategic growth and improved ROI.