Build a turnkey online store for your business
If you need an online store that's not just a website with products but a full sales channel, it's important to plan the structure, platform, catalog, integrations and purchase scenarios correctly from the start. At Planeta Web, we build online stores end to end: from the first consultation and technical specification through launch, testing and ongoing support.
This approach suits businesses that want to go online, replace an outdated website, scale sales or get their own eCommerce platform instead of relying on marketplaces or social media.
Building an online store almost never starts with simply wanting a website. Usually there's an idea behind it, an established business, or a clear sense that the current sales format no longer scales. Order volume is growing, processes are getting more complex, and the tools that used to work are now holding back growth.
You might be launching a brand and looking for your first systematic sales channel. Or you might have an offline business moving online. Maybe you're already selling through social media, marketplaces or a simple website, but you understand that stable growth isn't possible without a full-featured online store. Or you have production, partners, an expanding product range, and it's become clear your business needs its own digital platform.
These are the kinds of online stores we build at Planeta Web — a foundation for growth today and systematic development tomorrow.
Keep reading to learn more about the development stages and what we offer:
How much does it cost to build a turnkey online store
We understand how important budget planning is for a business. That's why we work with a fully transparent pricing system: you always know exactly how much building your online store will cost at every stage.
Depending on your business goals, we offer two collaboration formats:
Custom development (Custom eCommerce solutions)
This means building a unique project from scratch to your specific requirements, integrations and design (for example, on Magento 2 or complex builds).
Development of this type of online store takes at least 2 months, with a base price starting at $6,400.
This price is fully justified and includes 160 working hours from our team of developers, designers and QA engineers.
Fast start on a ready-made template
The best choice if you need to launch sales as quickly as possible on a reliable CMS (such as WooCommerce or Shopify).
We set up and customize a quality template to match your brand.
In this case, development takes just 1 month, with a project cost of $5,000.
Who we build online stores for
And why they stay with us long-term.
We work with businesses at different stages of growth, but always with the same logic: to build an online sales channel that fits current business needs without limiting future growth.
Our clients include:
01.
Entrepreneurs who are just planning to launch an online store — they have a strong idea, a niche or an already-running business and want to set up the right architecture from the start;
02.
Companies with an offline business moving online who want to build their own, fully controlled sales channel
03.
Brands that sell through social media but understand that further scaling is limited without a full-featured online store
04.
Businesses that already have a website or landing page but have outgrown it — with a wider product range, partners, more complex processes, and a need for automation, domestic scaling or expansion into new markets and marketplaces
05.
We're also approached by companies for whom standard solutions don't fit even at the starting point. For example, when the business model involves complex order logic, nonstandard integrations with accounting systems, made-to-order production or unusual customer interaction scenarios. In these cases, we design and build custom eCommerce solutions shaped by business processes, not platform limitations.
Turnkey online store: what's included in development
A "turnkey online store" means the client gets not a separate layout or a set of technical tasks, but a complete eCommerce system ready for sales. We handle planning, design, development, integrations, testing, launch and post-launch support.
The basic development cycle for an online store typically looks like this:
Analysis of the business, niche and project goals
Catalog and user-flow design
UX/UI design and prototyping
Layout and coding
Setting up payment systems and shipping;
Integrations with CRM, accounting systems and marketing tools
Testing and launch preparation
Launch and ongoing technical support.
We take on the entire cycle — from idea to a working store that's ready for real sales and further growth.
Stages of building an online store
Analysis and defining the scope
At this stage we look not at the website but at the business: its goals, growth scenarios, competitive landscape and partner model
We study:
the sales model (B2C, B2B, marketplaces or a mixed format);
- the product range and plans to expand it;the pricing logic, promotions and discounts;
future sales channels — Ukraine, international markets, global marketplaces, social media.
If an online store already exists, we start with a preliminary audit so we're not building a solution blindly.
The audit includes:
analysis of current functionality and business logic;
identifying technical errors and bugs;
assessment of performance and speed;
a security and vulnerability review;
determining what should be kept versus optimized or rebuilt.
We also perform a UI/UX analysis, after which we propose modern, functional solutions.
This lets us:
accurately estimate budget and timeline;
avoid repeating past mistakes;
establish an architecture ready to scale
This is the stage where the project strategy takes shape and we decide which platform the business actually needs.
Planning and structure
Next we design the store's logic the way real customers will use it — based on their expectations, behavior and purchase scenarios.
At this stage we:
build the catalog structure;
work out filters, product variants and navigation;
map out purchase scenarios — from the first visit to repeat orders;
account for future integrations, sales channels and product range expansion.
This is the stage that determines future conversion rates, usability and scalability. A well-designed structure lets the project grow without constant patching and rework.
Design
Since design is a sales tool, we work not just on visuals and matching your brand aesthetic, but also on:
the usability of the catalog and product page;
checkout logic;
mobile adaptation;
interfaces for managers and administrators.
Development
At this stage we build out and implement all of the project's business logic:
layout and coding;
building the catalog, cart and order system;
setting up roles and access permissions;
preparing for integrations and load handling.
Integrations
A separate, important block is connecting external services.
We set up:
payment systems (LiqPay, MonoPay, WayForPay, Fondy and others);
shipping and logistics services;
accounting synchronization;
CRM and management systems;
analytics and marketing tools.
Here we always look not just at the store's current needs but also lay the groundwork for future integration growth.
Testing and launch
Before launch we check every checkout scenario, along with payment and shipping workflows, and test load handling and integration stability. The store only goes live once it's ready for real customers and real transactions.
Support and growth
The project doesn't end at launch.
Our team:
supports the store during its first months of operation;
helps with process optimization and analytics;
adds new features identified as needed during the first months;
prepares the project for growth, new markets and new sales channels.
It's important that we build the architecture with future scaling in mind from the start, and can help you manage that process rather than just launching the store and wishing you luck. This point deserves a closer look.
An online store as a foundation for scaling
Many eCommerce problems don't show up at launch — they appear a few years later, when the business starts growing fast and suddenly hits a ceiling.
Today you might have:
3 categories and 50 products,
simple sales logic,
a local market.
But tomorrow, after hard work, you might have:
thousands of catalog items,
several warehouses,
partners and a distribution network,
demand in international markets,
a need to integrate with marketplaces, CRM, and complex warehouse and financial ERP systems.
This is often the point where a business realizes that without its own online store able to scale and integrate with other platforms, further growth becomes difficult or technically limited.
That's why we design online stores so that:
the architecture won't need a complete rebuild a year later;
the platform can handle growing traffic and product volume;
new sales channels can be added gradually — both in Ukraine and abroad;
integrations with platforms like Amazon, Rozetka or B2B systems are part of the strategy, not an emergency fix.
Our approach is to give you every tool you need to enter new markets.
Which platforms we use to build online stores
Choosing a platform isn't a matter of convenience or popularity. It's a matter of how the business will operate a year, two years, five years from now.
The choice of technology depends on:
the number of products and how fast the catalog is growing;
the complexity of the business logic;
the number of integrations (CRM, warehouse, shipping, marketplaces);
performance requirements;
plans for scaling, B2B or entering international markets.
Depending on these factors, we work with a range of platforms.
Magento
For building a large or fast-growing eCommerce project
We choose Magento when a business is already growing or knows for certain that it will grow.
Typical cases:
an electronics store with thousands of products and complex filtering;
an auto parts store with vehicle- and VIN-based selection across multiple warehouses;
a pharmacy project with region-specific pricing, stock availability and accounting system integrations.
A common scenario:
A small WooCommerce store with 200–300 products. A year later — 5,000+ items, complex category logic, speed issues, and difficulty adding new integrations. We migrate the project to Magento, preserving SEO while adding:
proper filtering;
multiple warehouses;
CRM and marketplace integrations;
performance headroom for growth.
Magento is the right choice when control, flexibility and scalability without painful rebuilds matter
WooCommerce
(WordPress)
For flexible, mid-size projects
WooCommerce (WordPress) is a good fit when it's important to launch quickly, have an easy-to-use admin panel, and grow the store gradually.
Typical cases:
a clothing brand with its own production;
a cosmetics store with a content component;
niche brands with a limited but high-quality product range.
How this looks in practice:
We start with core functionality: catalog, payments, shipping. We gradually add:
promotions and personalized discounts;
CRM integrations;
preparation for migration if the business grows.
We build WooCommerce stores from the start so they don't become a dead end but instead serve as a normal growth stage.
Shopify
For a fast launch and international sales
We recommend Shopify when:
launch speed matters;
the business is targeting Europe or the US from the outset;
stable infrastructure is needed without heavy technical maintenance.
Typical cases:
D2C clothing or cosmetics brands;
toy stores selling through Instagram, TikTok and paid advertising;
startups focused on marketing rather than custom logic.
Shopify works well when the business model is simple but scales through marketing and new markets.
Drupal Commerce
For complex scenarios where flexibility and customization matter
We use Drupal Commerce when standard eCommerce platforms can no longer meet the requirements.
Examples:
B2B stores with user roles and tiered pricing;
catalogs with nonstandard product logic;
projects where the store is part of a larger digital ecosystem.
OpenCart
and other platforms
For specific needs and a defined budget
For simpler or niche projects, we may use OpenCart or other lightweight solutions.
This makes sense when:
the product range is small;
functionality is clearly limited;
budget and timeline are fixed.
How much does it cost to build an online store
The cost of building an online store depends on many factors. The final price is affected by:
the number of products;
design complexity;
business logic;
the number of integrations;
scalability requirements.
The final price is determined after analyzing the project's tasks and goals.
Basic online store development starts at $5,000 and includes:
Business analysis
design planning;
design;
layout and coding;
basic integrations;
launch;
support.
Find out the exact cost of an online store built to your requirements.
Why businesses choose Planeta Web
We've built hundreds of online stores across different niches — from small brands to complex eCommerce systems.
experience building scalable projects
a full-cycle team — from analysis to support
the ability to work across different platforms
a focus not just on launch, but on the project's growth afterward.
Frequently asked questions
How much does turnkey online store development cost?
The cost of building a turnkey online store depends on project complexity, the chosen platform, design, catalog structure, number of integrations and performance requirements.
These factors have a major impact on price:
Whether a customer account is included and its functionality;
The complexity of filters and the cart;
Setting up payment and shipping providers;
Integration with CRM, BAS/ERP and marketplaces;
Development of additional modules.
After a short briefing, we estimate the scope of work and propose the best development format for your business's specific needs.
How long does it take to build an online store?
The timeline for building an online store depends on the scope of functionality, number of pages, design complexity and integrations.
A small online store on a ready-made structure can be launched much faster.
A complex eCommerce project with custom logic, integrations and a custom design requires more time.
Before starting, we always define the project stages, estimate the timeline and agree on a clear launch plan.
Which platform is best for an online store?
The choice of platform depends entirely on your business needs:
Shopify or Drupal — a good option for small and mid-size projects.
Magento 2 — the best solution for complex online stores with a large catalog, multiple integrations, several user types, B2B functionality and scaling requirements.
We help you choose the platform that best fits your budget, business processes and growth plans.
When should you choose Magento 2?
Magento 2 is worth choosing if your online store needs:
Reliable integrations with CRM, BAS/ERP, payment systems, shipping providers or marketplaces;
Custom business logic.
It's a great fit for medium and large eCommerce projects, B2B sales, multi-site and multi-language setups, and stores planning to scale aggressively.
Can an online store be integrated with CRM, BAS or ERP?
Yes, absolutely. An online store can be integrated with CRM, BAS, ERP, payment systems, shipping providers, marketplaces, warehouse systems and other external services.
Integrations help fully automate:
Order processing and stock updates;
Transfer of customer data and payment statuses;
Shipping processes and management accounting.
Before starting development, we thoroughly analyze your current processes and choose the best integration approach.
Is product content included in the price?
The base price includes setting up automatic import/export. If you have CSV/XML price lists from suppliers, we'll set up correct upload of thousands of products to the site.
Will the site be adapted for mobile devices?
Yes, 100% of our projects are built on a mobile-first basis. Your online store will work smoothly and generate orders from any smartphone or tablet.
Do you provide technical support after launch?
Yes, we provide full technical support for online stores after launch. The Planeta Web team helps:
Fix bugs and update modules;
Develop and expand current functionality;
Optimize site speed and improve security;
Implement new integrations.
Support can be one-time or ongoing, depending on your project's needs.
How do you build an online store from scratch?
To build an online store from scratch, you first need to define the business model, catalog structure, platform, purchase scenarios, payment methods, shipping and integrations with a CRM or accounting system. After that, we prepare the technical specification and design, then move on to development, testing and launch.
Which is better: a template-based online store or custom development?
A template is a good fit for a fast launch when a business needs basic functionality and has a limited budget. Custom development is better suited for complex catalogs, integrations, B2B functionality, nonstandard order logic and scaling.