Website design development at Planeta Web means building the UX/UI structure, prototypes and visual interface for business websites, online stores and eCommerce projects. We design not as a pretty picture, but as a tool that helps users find what they need faster, make a decision and submit a request or complete a purchase.
A website is part of the business system, so its structure and UX need to align with business goals and drive conversion and performance.
In modern eCommerce, website design is responsible not just for making a business stand out and be visually memorable. It also affects whether a user completes the target action: makes a purchase, submits a request, or contacts the company.
In practice, it starts with UX architecture — the logic that guides how a user moves through the site and makes decisions. That logic determines how much traffic converts into revenue. A well-designed interface directly affects key metrics: higher conversion rates, larger average order value, deeper page views and a lower bounce rate. If a site already has traffic but isn't converting well, the first step can be a comprehensive usability audit, which helps identify weak points in navigation, product pages, checkout and the mobile version.
Website design is an investment in logic, expressed through a strong, creative and functional idea at the same time. Effective design isn't tied to any particular platform. Its job is to work for the user. The technical implementation is then adapted to the specific stack. We work with different types of projects and platforms, including Magento / Adobe Commerce, Shopify, Drupal, WordPress and other CMS and eCommerce platforms.
Website design services suit businesses launching a new site, updating an old interface, or aiming to increase conversion without raising their ad budget. We work with corporate websites, online stores, B2B platforms, marketplaces and complex eCommerce solutions.
In the process, we build page structures, prototypes, UX scenarios, UI design and a design system that's easy to hand off to development. This helps avoid a situation where a mockup looks good but is hard to implement technically or doesn't perform for sales.
How UX/UI affects sales: a case from practice
One of the most common requests we get from businesses: the site looks good but isn't converting the way it should.
For example, in one project, a client with a chain of shoe stores was running on Magento 2, had steady paid traffic, but wasn't getting the expected results. The problem wasn't the product or the marketing — it was the interaction logic. For eCommerce projects on Magento, design needs to be planned together with the platform's technical logic, which is why we combine UX/UI with expertise in Magento website development.
The UX audit revealed several critical issues: users were getting lost in navigation, product pages weren't helping them decide, and the path to purchase was overloaded with unnecessary steps.
Instead of a surface-level redesign, we rebuilt the underlying logic:
simplified and improved the product catalog structure
rethought the product page as the key decision point
shortened the path to checkout
removed elements that created friction
accounted for technical factors: speed, mobile-first behavior, and Magento 2 specifics
The result showed up in the numbers: fewer losses at key stages of the funnel and higher conversion without a bigger ad budget. This is an important case, because in most situations a business already has enough traffic. The question is always how effectively the site converts it.
Who UX/UI work is for and why it matters
UX/UI isn't a solution for a specific type of business. It works for any company with a digital product — a website, an online store or a service.
The question isn't whether you need design. It's what role design plays in your revenue model.
For a manufacturer, it's about something else: website design should help explain a complex product, communicate its value, and reduce doubts before a purchase.
For retail, it's about speed of choice and a simple path to purchase in a competitive environment.
For B2B, it's about trust, information structure, and supporting a long decision-making cycle.
For service companies, website design is about guiding the user toward submitting a request without losing them along the way.
In eCommerce with high traffic, design has a direct impact on conversion.
In scaling projects, it determines how fast changes can be rolled out.
In complex systems, design helps keep the user from being overwhelmed and keeps the product manageable.
That's why, at a certain point, design stops being responsible only for a flawless visual layer. It determines how exactly the business earns money in a digital environment. Seen from that angle, it becomes clear that design isn't a separate stage or a one-time task.
It's part of a system that either helps you grow or starts holding that growth back.
Businesses we design websites for
Electronics and home appliances
Fashion (clothing, footwear, accessories)
Cosmetics and perfumes
Decor, furniture, home goods
Auto parts and accessories
Books and stationery
Medical products and pharmaceuticals
B2B: raw materials and equipment
Design approaches: what works at different stages of a business
There's no universal design playbook that works equally well for everyone. What delivers results at launch can start slowing a business down at the growth stage. That's why the format of the work is never set by a template — it's determined by the specific situation: business goals, product maturity, growth dynamics and actual budget.
01.
Phased redesign
If a site is already live but looks outdated or is losing conversion, instead of a full overhaul you can start with a phased website redesign.
Companies usually choose this approach when they already have a working site but aren't ready to invest in a full redesign right away — or don't want to risk the stability of the current product. The work doesn't start with visual changes, it starts with an audit. We analyze the business, market and competitors, look at user behavior, evaluate the interface from a UX standpoint, and identify where the site is losing effectiveness.
This can involve various scenarios — from overloaded category pages to a complicated checkout or a weak mobile version. But what matters isn't the issues themselves, it's their impact on business metrics. From there, we build a list of hypotheses: what exactly is stopping users from moving toward a purchase, and how to fix it. We document this in a report, prioritize by criticality and move to implementation.
From there, the process moves in iterations: first we fix the most critical bottlenecks, then roll out new hypotheses and validate them through A/B testing. All the work is backed by data — both quantitative and qualitative, including analytics such as Google Analytics. This approach delivers quick results without disruptive changes and minimizes risk. Every decision is confirmed not by intuition but by its actual impact on metrics.
02.
Total redesign
At a certain point, incremental changes stop delivering results. This becomes clear when a business grows faster than its digital platform.
The product structure changes, new interaction scenarios appear, mobile traffic becomes dominant, and the old logic doesn't just start limiting the business — it stops matching the business's reality.
A typical example is when a small online store evolves into a complex platform with a large number of categories, filters, and user roles, or even turns into a marketplace. In that situation, patching the interface no longer makes sense.
What's needed is a full rethink. In these projects, we don't work with individual screens but with the system as a whole: we revisit the information architecture, navigation logic, user scenarios and the brand's visual language.
It's a more complex process, but it's the one that lays the groundwork for further scaling.
03.
Design from scratch
When a product is built from scratch, design stops being “decoration” — it becomes the foundation the entire user experience is built on.
At this stage, it's important to establish the right logic from the start: how a person will move through the site, where they'll make decisions, and what will affect conversion.
We start with a deep dive into the business: we analyze the business model, target audience, their expectations and behavioral patterns. At the same time, we study the market and competitive landscape — not to copy it, but to understand the standards and the opportunities for building something distinct.
Based on that, we build the product structure and a set of functional solutions that match the business's actual needs. This lets us not just look current, but build a product that fits logically into the market while still having its own identity.
Decisions made at this stage directly affect the project's effectiveness down the line — from ease of use to the cost of further development.
Stages of website design implementation
Regardless of the format — a redesign or a launch from scratch — we don't start with visuals. Design takes shape as an answer to specific business needs. That's why the process is always structured the same way: first understanding, then logic, and only after that, form.
From the outside, this looks like several sequential stages, but in practice it's a single system where each step affects the next.
It all starts with analysis.
We look not only at the site itself but at the context: the business model, product, audience, competitive landscape and growth opportunities. This is the stage where it becomes clear what the site needs to change about the business's results.
Next comes information architecture.
This is essentially the skeleton of the future product: page structure, navigation logic, interaction scenarios, filters, categories. This is where it's decided whether users will move through the site intuitively or get lost.
After that, we move to prototyping.
Wireframes and prototypes let us validate key scenarios before design even begins — at the logic level. That's far cheaper and faster than fixing mistakes after implementation.
Only once the structure and scenarios work does UI design come into play.
At this stage of interface work, we translate the logic into the brand's visual language, accounting for behavioral patterns, audience expectations and the competitive context. It's important that the design is created with actual development in mind from the start, to avoid a gap between the mockup and the finished product.
The final stage is review and optimization.
We look at how the interface performs in a real environment: speed, responsiveness, basic SEO logic, and implementation accuracy. Just as importantly, we make sure the original idea doesn't get lost during development.
What do you get with Magento design?
Higher conversion rates
Lower bounce rate
More traffic
Better sales
Which solutions and platforms we work with
And why clients stay with us for the long run.
We don't tie design to any specific platform. Its job is to work for the user and the business, regardless of the technology.
That's why we work with different types of solutions:
01.
From a technical standpoint, most of our portfolio consists of clients running on platforms such as:
- Magento / Adobe Commerce
- Shopify
- Drupal
- WordPress
- Salesforce Commerce Cloud
- Custom solutions
02.
Custom designs. We build these entirely around the business logic and product goals.
03.
Working with ready-made themes. When a faster launch is needed, we adapt, optimize and improve the UX.
04.
Theme and component development. We build our own solutions, including modern approaches such as Hyvä for Magento. If you need deeper visual and technical customization, it's better to plan for custom Magento theme design or separate component development.
For businesses that need a fast launch, we can adapt a ready-made theme and carry out Magento template customization to fit your brand, catalog and user scenarios.
Why design should be part of systematic growth
The basic development cycle for an online store generally looks like this:
Business, niche and project goals analysis
Catalog and user scenario design
UX/UI design and prototyping
Markup and programming
Payment and shipping setup
Integrations with CRM, accounting systems and marketing tools
Testing and launch preparation
Launch and ongoing technical support
We take on the entire cycle — from concept to a working store ready for real sales and further growth.
If you need more than design — a complete eCommerce project launch — check out our online store development.
For example, even small changes — like simplifying checkout or reworking filter logic — can produce a noticeable increase in conversion. The need for them, though, may only become obvious six months down the line.
UX/UI is a continuous product development process. If you build your interface as part of the business system rather than a separate layer, you get the freedom to scale and a predictable rise in conversion.
Design is the point where a user makes a decision and remembers you. And if the interface doesn't support that, marketing simply loses effectiveness.
The biggest mistake is treating design as a one-time stage. After launch, the product is only starting to live: user behavior can change daily, ideas for new features can come up every month, traffic will grow, and with it the number of scenarios you need to account for.
And if your interface isn't adaptable, it starts holding you back.
That's why, after implementation, we always plan the next stage: optimization.
After launch, design needs to be tested in a real environment: speed, user behavior, technical constraints, and ongoing Magento 2 support and maintenance need to work together as a single system.
we analyze user behavior
we look for points where conversion is lost
we test hypotheses
we run A/B tests
we improve the interface incrementally
FAQ
How long does website design take?
The timeline depends on the number of pages, the complexity of the structure, the number of user scenarios and whether prototyping is needed. A simple site can take a few weeks; a complex eCommerce project takes longer.
Can I order just a UX audit without a full redesign?
Yes. If your site is already live but has conversion issues, you can start with a UX audit. It helps identify weak points and figure out which changes to implement first.
Do you design online stores?
Yes. We work with online stores, marketplaces, B2B platforms and complex eCommerce solutions, including on Magento, Shopify, Drupal, WordPress and other platforms.
Is SEO factored into the design process?
Yes. At the structure and prototyping stage, we account for page logic, navigation, mobile usability, content blocks and basic SEO requirements.