The cost of turnkey website development depends on more than just the number of pages. It would be unprofessional to quote a range of $5,000–$50,000 without understanding your goals, business logic, integrations, design requirements, SEO, and plans for scaling the project.
Budget is driven by project type, UX complexity, number of integrations, load, user roles, functionality, SEO requirements, and plans for system growth. For example, a corporate site and a B2B portal can look similar on the surface but differ significantly in complexity underneath.
We put together an estimate once we understand your needs, project goals, and technical details during a consultation. We're glad to hear your feedback and learn about your growth plans.
Here's what we'll cover next:
What kinds of sites we build: formats and types
Which businesses benefit from turnkey website development
What's included in ordering a turnkey website
Key stages of website development and the team's work
How much a turnkey website costs
Why Planeta Web's experience works in your favor
Business first, technology second
Different businesses have different goals:
Lead generation. The site brings in new customers and collects data for marketing.
eCommerce. The main channel for sales and customer interaction.
B2B. Personal accounts, dealer portals, and process automation.
Portfolio. Showcasing case studies and completed projects that match your business goals.
Catalog. Presenting products without full online sales.
Internal processes. Integrations and automation of company operations.
We start by defining your business goals, usage scenarios, integrations, and scaling potential. Only then do we choose the technologies that will support the project's growth.
We don't start by picking a CMS
01. We study your business — analyzing goals, processes, competitors, and growth scenarios
02. We define the site's role — sales, B2B account, catalog, portal, or marketing tool
03. We design the digital ecosystem — mapping out integrations, automation, and scaling
04. Only then do we choose the technology — the CMS, architecture, and stack that fit your business goals
Whether you're a local service business, a fashion brand, a B2B company, a restaurant, a startup, a manufacturer, or a large retail holding — at Planeta Web we don't start with templates or trending platforms. We start by carefully studying your processes, competitors, and user expectations.
What's included in turnkey website development
business analysis and technical planning
UX/UI design and prototyping
frontend and backend development
responsive layout for all devices
baseline SEO optimization
integration with CRM, ERP, and BAS systems
testing, launch, and technical support
What kinds of sites we build: formats and types
We've delivered hundreds of projects — for manufacturers, studios and restaurants, regional distributors, eCommerce businesses, and complex trading systems with integrations.
Priorities shift with every project, so our approach to UX, architecture, and technical implementation is always tailored.
Corporate websites
"A corporate website helps one manager decide to work with another before a commercial proposal is even on the table." That's the best definition of the project's purpose we've heard, from one of our clients.
The site should become a center of trust and part of your marketing. It communicates who you are, what your values are, who you work with, and the scale of what you've achieved. This kind of resource is essential for companies with a long sales cycle: manufacturing, logistics, development, IT, and B2B services. Development here addresses image, builds a lead-generation tool, and creates thoughtful touchpoints. It also builds a platform for communicating with partners, press, and customers.
We keep the focus on content logic and user behavior scenarios, and account for:
Mobile-first UX — smooth display and navigation on any device.
SEO architecture — the right structure and tagging for a fast start in Google.
Speed and load — we optimize the code and consider a headless approach for a fast frontend UX.
A flexible CMS — so your marketing team can easily edit content without involving developers.
Analytics and CRM — we set up end-to-end user action tracking and direct lead transfer to your CRM.
Scalability — we build an architecture that lets you add new language versions, blocks, or sections without reworking the core.
Websites for services and service businesses
In the service sector, the website affects lead cost, inquiry volume, and trust. Here, the user is choosing expertise, a team, and quality of service. We build these sites around the specifics of the audience: law firms (with an emphasis on authority), medical centers (with modern cost calculators), renovation and construction services (with interactive portfolios), and so on. We work through visual aesthetics, complex UX scenarios, conversion-point logic, and ad-readiness.
Within the first seconds, your visitor should understand: what problems the company solves, why they should choose you (reputation, case studies, the people behind it), how to submit an inquiry, and what happens next.
The technical stack for a service website can include:
SEO structure — designing separate optimized pages for each service cluster to maximize organic traffic.
Performance and Core Web Vitals — extremely fast page loads to avoid losing mobile traffic from paid ads (PPC).
Marketing flexibility in the CMS — so the site's architecture lets a marketer build new landing pages or change prices and banners in minutes, on their own.
A lead-generation ecosystem — integrating interactive forms, quizzes, calculators, callback systems, and automated spam protection (reCAPTCHA v3 / Cloudflare).
End-to-end analytics and call tracking — setting up conversion tracking (Google Analytics 4, Meta Pixel) and integrating call-tracking services to understand which ads are paying off.
Automated inquiry handling — routing leads into a CRM system (CRM, ERP, Telegram bots) with the source of each inquiry recorded.
Complex catalog sites
A web catalog is a high-load engineering system, and its architecture differs from a classic corporate site. It's designed for large product volumes, thousands of SKUs, complex attribute matrices, and multi-level category nesting. The Planeta Web team builds catalogs so the interface stays easy to use while the system stays flexible enough to expand.
We build sites for technical niches, manufacturers, and distributors with a logical focus, since users here work with large numbers of parameters, tabular data comparisons, drawings, and specifications. We also build catalogs for lifestyle brands — wine producers, premium furniture, or accessories, for example — shifting the emphasis to emotional UX, strong visual content, product storytelling, and an aesthetic presentation of the collection, while keeping navigation easy to use.
When a catalog holds thousands of items, database query speed becomes critical. On the technical side, we account for:
Smart filtering and faceted search — multi-level filters and faceted search without page reloads.
SEO structure for categories — designing landing pages for filter combinations (SEO filters) to capture long-tail traffic for specific product groups.
Database and SKU optimization — setting up caching, proper indexing, and optimizing backend performance.
Sync with ERP, BAS, and PIM — automatic updates of stock, pricing, and specifications through integration with your internal accounting and management systems or dedicated data stores (PIM).
API integrations — gateways for automatically exporting or receiving data from suppliers, and for syncing with marketplaces and social media.
B2B portal websites
A B2B solution is a full operational hub and a daily working tool for partners, dealers, distributors, and account managers. Every behavior scenario here serves one goal: letting the user complete a specific task quickly. The Planeta Web team designs B2B platforms on technology that reduces the load on your sales team and speeds up processes.
What sets B2B site development apart is that users need fast access to orders, real-time stock checks, and instant access to source documentation. We pay particular attention to tracking and preserving the history of long-term deals: the system needs to maintain a transparent record of multi-stage negotiations, spec approvals, shipments, and payment schedules, minimizing the impact of human error.
On the architecture and technical side, we account for:
A complex role model — flexible access permissions (dealer network owner, branch buyer, logistics manager, accountant, etc.), each with its own data and functions.
Individualized pricing — complex logic for displaying prices, discounts, bonuses, and personalized terms per account or partner group.
Integration with ERP, BAS, and CRM — data exchange between the site platform and your database, with stock availability, account balances, and order statuses updating automatically.
Batch document management — automatic generation of invoices, delivery notes, reconciliation statements, and contracts, exportable in one click or integrated with e-document services.
Security and access control — enhanced protection standards for commercial data, encrypted communication channels (SSL/TLS), user activity logging, and defense against cyberattacks.
Performance at scale with big data — optimizing backend architecture for stable, fast performance during peak loads.
Online stores and marketplaces
Marketplace website development, turnkey online store creation, and eCommerce projects call for a comprehensive approach to architecture, since the site drives marketing, SEO, sales, analytics, and internal logistics. The Planeta Web team builds online stores around buyer behavior, building in resilience for peak loads and flexibility for change. Platform choice needs to account for catalog growth rate, custom integrations, potential expansion to marketplaces (Amazon, Rozetka, Prom), growth into new countries, and multi-currency and multi-language support.
We assess the complexity of your business logic and scaling plans. Depending on your needs, we choose the technology stack: from fast, flexible solutions like Shopify or WooCommerce to powerful, high-load systems on Magento 2 or custom frameworks.
Our technical development standards focus on metrics that affect conversion, customer acquisition cost, and speed. They include:
Checkout flow — a simple ordering process to reduce cart abandonment.
Mobile-first design and speed testing — adapting the interface for mobile purchases and optimizing pages to retain traffic from ads.
A complete eCommerce ecosystem — setting up every sales tool end to end.
Payment systems — integrating MonoPay, LiqPay, WayForPay, Fondy, Stripe, and others.
Delivery services — automatic shipping cost calculation and pickup point/locker selection (Nova Poshta, Ukrposhta, Meest).
Accounting systems — syncing stock, pricing, and status with BAS, 1C, ERP.
Analytics — setting up enhanced eCommerce tracking (GA4 eCommerce Tracking) and Meta Pixel for accurate ad ROI tracking.
Sites with custom integrations
A modern web resource is part of a business's digital infrastructure. Manual order processing, duplicated data between departments, or delays in stock updates quickly become obstacles to scaling.
We build data gateways and set up site interactions:
syncing with CRM, ERP, BAS, warehouse systems, and social media
connecting POS terminals, offline locations, and automatic exports to global or local marketplaces (Amazon, eBay, Etsy, Rozetka)
implementing top-level analytics — integrating with BI (business intelligence) systems for end-to-end management reporting
working with AI — implementing language models (like ChatGPT) for content generation, personalized product recommendations, and smart AI assistants
To avoid chaotic workarounds, module conflicts, and constant temporary fixes, we follow leading development practices:
API-first approach — we build architecture that lets you easily connect external plugins, services, or new modules without rewriting code.
Headless architecture — separating the visual layer of the site (frontend) from the data logic (backend). This keeps the interface fast and the system stable.
Automating finance and logistics — automating payments to minimize manual errors, supporting multi-currency for international transactions, tracking orders across all platforms simultaneously, and more.
Integration audit — before release, we run comprehensive stress tests, analyze the performance of data exchange gateways, and identify potential vulnerabilities.
Who benefits from turnkey website development
Turnkey website development isn't just for new projects. Companies that already have a site also come to us when it can't keep up with their growth, limits their marketing, or blocks process automation.
This service is a good fit if:
You're launching a new business or business line
When your digital presence is being built from scratchYour current site is getting in the way of new sales or marketing ideas
The site loads slowly, isn't adapted for mobile, doesn't support modern integrations, or isn't generating enough inquiriesYour business is actively scaling
New business lines, regions, or countries are opening up, your product range is growing, new partner programs are appearing, and your current platform can no longer handle the loadYou need to automate routine processes
Integrating the site with CRM, BAS, ERP, delivery services, payment providers, marketplaces, or internal company systemsSales require more complex digital logic
Personal accounts, dealer portals, multi-level catalogs, individual partner pricing, product configurators, or non-standard business processesYou need to build a strong digital reputation
For companies where the decision to work together comes after a close look at your expertise, case studies, team, and completed projects
Whether this service makes sense depends not on the size of the business, but on the need for a digital tool that automates processes and lets you focus on sales instead of ongoing technical issues.
What's included in ordering a turnkey website
An effective website is the result of comprehensive work: from business analysis and UX/UI design to development, integrations, testing, and preparation for scaling.
Business analysis and planning
We study the business, target audience, and requirements to shape an effective structure for the future site.
UX/UI design and prototyping
We design the interaction logic, page structure, and a modern, user-focused interface.
Frontend and backend development
We build the interface and application logic, ensuring the site runs fast, stable, and secure.
Responsive across all devices
We optimize the site for smartphones, tablets, and desktops, ensuring it displays correctly everywhere.
SEO foundation
We lay the technical groundwork for search visibility: structure, speed, and baseline optimization.
Integrations and automation
We connect CRM, ERP, BAS, payment systems, delivery services, and other necessary tools.
Quality control and launch
We test functionality, performance, and security so the site runs reliably after release.
Technical support and maintenance after launch
We provide technical support, updates, and feature development to keep the site running smoothly.
Reach out to a manager to discuss your request and find out today whether you need end-to-end development.
Key stages of website development and the team's work
Every website has its own goals, functional requirements, and technical specifics, so the exact scope of work is defined individually. That said, most projects go through the same key stages.
Business analysis and solution design
We study the sales model, audience, competitive landscape, internal company processes, and growth plans. At this stage we define the main user interaction scenarios, roles, and data sources. At the system design level, we set requirements for the platform architecture and identify integration points with CRM, ERP, BAS, payment services, or external APIs. We analyze potential load, scaling scenarios, and constraints on future infrastructure. For larger projects, this can also include business process modeling and a functional specification.
Defining structure and UX
After the analysis, we build out the structure: what pages are needed, how navigation will connect them, and the path a user will take toward an inquiry, purchase, or other target action. Our goal is to remove unnecessary steps, simplify search, and increase conversion without extra ad spend. This stage includes building sitemaps, user flow diagrams, customer journey maps, and interaction scenarios for different user types. For catalogs and eCommerce, we separately design category structure, filtering logic, faceted search, and the future SEO architecture. For B2B solutions, we design account structure, the access role model, and user workflows.
Prototyping
We test the future product at the prototype stage, evaluating page structure, interface logic, navigation, and user interaction scenarios. At this stage, most decisions can be adjusted quickly and cheaply, avoiding costly changes after launch. For complex platforms, we build interactive wireframes that simulate how the system will actually work and help validate critical business processes before development begins.
UI design and interface engineering
At this stage, the business logic takes visual form — the form the user actually interacts with.
Beyond the obvious aesthetic side, design's job is to help people find what they need quickly, make decisions, and comfortably complete a target action. We treat design as part of product engineering. For eCommerce, we design the catalog, filtering, search, cart, and checkout flow. For B2B platforms, we design personal accounts, access role models, and complex workflows.
This produces a design system — a scalable system of components, UI patterns, and interaction rules. For larger platforms, we use a component-based approach and design tokens, which keep interfaces consistent, speed up development, and make it easier to grow the product later.
Frontend and backend development
In the build stage, the concept turns into a digital product with real functionality, data, and integrations.
- Frontend covers everything the user sees: interfaces, interaction speed, responsiveness, and the overall experience of using the system.
- Backend handles the business logic, data processing, integrations between services, security, and internal platform processes.
Depending on the requirements, we use both off-the-shelf CMS platforms and more complex architectural approaches: Magento 2, Adobe Commerce, headless commerce, API-first architecture, or custom development.
On the frontend, we follow mobile-first and performance-firstprinciples, paying close attention to speed, accessibility, and Core Web Vitalsmetrics, which affect both user experience and SEO.
On the backend, we design the data structure, API interactions, role system, security mechanisms, and the integration layer between services.
For high-load projects, we also implement caching, query optimization, data processing queues, horizontal service scaling, and other mechanisms that keep the system stable even under significantly increased load.
Integrations and process automation
Here we account for future interaction with CRM, ERP, BAS, payment services, logistics, marketing platforms, social media, and other tools. We automate routine operations and manual processes, reduce the risk of errors, and give the whole company a single source of accurate data.
We design systems on an API-first basis, so the architecture is ready for future functional expansion from the start. For data exchange, we use REST API, GraphQL, webhooks, middleware solutions, and other modern integration mechanisms.
For complex eCommerce, B2B, and corporate platforms, we separately design an integration layer — connecting the site with CRM, ERP, BAS, PIM, logistics, and payment systems.
SEO and technical optimization
This is where we build the foundation that determines page indexing, scalability, and the site's ability to attract organic traffic. The approach to SEO architecture depends on the project type. During development, we account for SEO-friendly URL structure, set up a metadata system, internal linking, schema markup, XML sitemaps, robots.txt, and indexing rules for different page types.
Technical performance is a separate area of work. We optimize Core Web Vitals, page load speed, caching, server response, and frontend efficiency. For large catalogs and eCommerce projects, we also design the indexing logic for filters, pagination, and dynamically generated pages, avoiding duplicate content and lost search potential.
Testing and quality control
This is one of the key stages that determines how stable the platform is after launch. We check the correctness of the business logic, integrations, API interactions, interface responsiveness, performance, and security. For complex projects, we also run load testing, an access role audit, database performance analysis, and testing of critical business scenarios.
The goal of this stage is to confirm that the system behaves predictably not just under ideal conditions, but under real-world load.
Launch and infrastructure setup
Launch is the process of moving the system into a full production environment. Here we build the technical foundation for stable, secure, uninterrupted operation. This includes setting up server infrastructure, SSL certificates, CDN, backups, logging, and monitoring. For complex platforms, we use Docker, CI/CD pipelines,, automated deployments, and dedicated staging environments, which let us roll out updates safely without risking the live system.
A well-organized release helps avoid downtime, data loss, and performance issues in the first days and months after launch.
Support and growth after launch
Launch doesn't mark the end of work on the product. As the business grows, new processes, integrations, marketing needs, and user requirements emerge. That's why the platform needs to be able to grow without accumulating technical debt.
After launch, we monitor performance, update system components, optimize speed, develop new functionality, and maintain security. For larger projects, we build a growth roadmap, which helps plan platform scaling in line with business goals and future load.
This approach lets you treat the website not as a one-time project, but as a digital asset that grows along with the company.
Why choose Planeta Web
We build scalable digital solutions that run reliably and support your business's growth.
Deep technical expertise
We specialize in high-load solutions, complex system integrations, and large-scale Magento 2 eCommerce projects.
Continuous growth after launch
Launch is just the starting point. We provide technical support, performance optimization, and new business features as part of your company's ongoing growth cycle.
Architectural thinking
Every project is designed as a long-term ecosystem, built with room to expand functionality, enter new markets, and automate processes.
A full-cycle in-house team
We handle the entire project lifecycle — from business analysis and UX/UI design to backend, DevOps, and SEO optimization — within a single team. This guarantees end-to-end quality control without relying on outside contractors.
Common questions from business owners
How much does turnkey website development cost?
Cost is determined after we analyze the business logic, functionality, and integrations. We put together an individual estimate and agree on the scope of work with you. The final price depends on the amount of work required from designers, architects, and developers. The main factors are the number of unique UI/UX pages, the complexity of integrations (BAS, ERP, CRM), and the chosen technology platform (for example, Magento 2 solutions require more architectural depth than simpler CMS platforms). We provide an exact estimate once the technical specification is finalized.
How long does it take to build a website?
Timelines depend on the complexity of the architecture, the scope of functionality, and the chosen platform. We work in sprints, so you get regular progress demos and checkpoints every 1–2 weeks through direct communication with a dedicated project manager.
Which type of website is best for my business?
We match the format to your business model, sales process, and scaling plans. The choice comes down to your company's goals, not the type of site.
It depends on your sales model:
- a long sales cycle where image matters calls for a corporate website;
- selling complex services calls for a service site with quizzes and calculators;
- a large product catalog calls for an eCommerce store;
- working with partners or dealers calls for a B2B portal.
During pre-project analysis, we help determine which format best solves your business problem and supports future scaling.
Can the site be integrated with CRM, BAS, or ERP?
Yes. We build integrations with CRM, BAS, ERP, warehouse systems, payment services, and external APIs. We specialize in complex integrations and set up two-way data exchange: orders, stock, prices, and accounts sync automatically through the API. We work with accounting and management systems (BAS, 1C, SAP, Microsoft Dynamics), CRM systems (Zoho, HubSpot, KeyCRM, and others), as well as payment gateways and logistics services.
Do you provide support after launch?
Yes. After launch, we stay on the project: feature development, optimization, integrations, and technical support. For us, release isn't the end — it's the start of the product's lifecycle. We take on projects for ongoing technical support (SLA), which includes stability monitoring, failure protection, performance optimization, and security updates. We also work separately on system growth, adding new features and integrations based on business and marketing needs.
How is a turnkey website different from a template-based one?
Template solutions are limited by a pre-built structure and feature set, which forces the business to adapt its processes to what the template allows. Turnkey development lets you build a system shaped around your business model: your sales processes, integrations, and scaling plans. At Planeta Web, we design solutions from the ground up, accounting for business logic, UX, performance, and SEO. That gives you full control over the architecture and system speed, and the freedom to grow the product without limits in the future.