VegAndTheCity
About
the project:Veg And The City - online store for plants and plant care equipment
Services:web design, development, SEO optimization.
Goals:Сreate a website design that will become a tool for further development and scaling of the business.
Result:Сreated a customer-oriented and flexible web product that takes into account the needs of both the business and users, providing easy and intuitive navigation, clear presentation of the company's services, and provided for the possibility of future scaling without significant time and financial investments
The website is designed in the form of a magazine, which emphasizes the corporate style and resembles a beautiful showcase with unobtrusively presented prices.
- Focused the user's attention on the product and its configurations
- Simplified product selection process with convenient filters
- Mega menu
The home page is the company's calling card. It presents the company's main services, products, and advantages.
- Mega menu with product categories
- Blocks with main sections and the most advantageous offers as additional entry points
- Advanced product search with autocomplete
A page where it is important for buyers to find answers to all their questions about the product, its characteristics, payment terms, returns, delivery, and more.
- Large photos
- Comprehensive product characteristics, composition, and origin
- Cross-sale and up-sale blocks to increase the average purchase amount
We simplified the checkout process as much as possible, structured the information in the order form, and broke it down into meaningful blocks using visual accents.
As a result of the coordinated work of the Planeta Web team, a light and bright interface was created that emphasizes the uniqueness of the brand and at the same time does not distract the user from making a purchase.