VegAndTheCity
About
the project:Veg And The City - online store for plants and plant care equipment
Services:web design, development, SEO optimization.
Goals:Сreate a website design that will become a tool for further development and scaling of the business.
Result:Сreated a customer-oriented and flexible web product that takes into account the needs of both the business and users, providing easy and intuitive navigation, clear presentation of the company's services, and provided for the possibility of future scaling without significant time and financial investments
The site is designed like a magazine, which emphasizes the brand style and resembles a beautiful showcase with unobtrusively presented prices.
- Focused user attention on the product and its configurations
- Simplified product selection process with convenient filters
- Mega menu
The main page is the company's business card. Here are presented the main services, products and advantages of the company
- Mega menu with product categories
- Blocks with main sections and the most profitable offers as additional entry points
- Advanced product search with autocomplete
A page where it's important for the buyer to find answers to all their questions about the product, its characteristics, payment terms, returns, delivery, etc.
- Large photographs
- Comprehensive product characteristics, its composition and origin
- Cross-sale and Up-sale blocks to increase average purchase value
We simplified the checkout as much as possible, structured the information in the order form and divided it into semantic blocks using visual accents.
As a result of the coordinated work of the Planeta Web team, we created a light and bright interface that emphasizes the brand's uniqueness and at the same time does not distract the user from making a purchase